Joe said it on the earnings call, the Direct Sales Force & the Channel are EMC's primary routes to market.
To prove how important the Channel is and to kick Dell square in the nuts, (Though I'm sure that's entirely coincidental and an unintended side effect) in the UK & Ireland EMC's Direct Sales Force is transferring an addressable market of $3B+ in more than 850 customer accounts straight to Channel partners.
Possibly the largest value unlock in the UK&I IT space for a long long time.
EMC plans on keeping 150 customers as direct accounts for now but that number will fall over time as some opt to go with the Channel.
The shot at a large sack of money isn't a bad way to start the year if you're an EMC Channel partner.
