Hot on the heels of the news that HDS can't manage the storage capacity of their own email servers it turns out that not only wasn't NetApp's new name new but the logo isn't either.
Novatio are based in the Netherlands and so is NetApp's EMEA HQ if I recall. One wonders if the brain wave for the new logo didn't occur during someone's morning commute.
Hark! I hear marketing defeat being snatched from the jaws of victory.
Not to worry, OnTap 8 is due before the end of the decade so they'll get another shot. I wonder what the marketing for that will be like?
